About Nickel
First, men needed a grooming space of their own, so NICKEL opened the first-of-its-kind men’s spa in Paris, offering not only massages, but also grooming treatments like facials, waxing, manicures, and pedicures.
At the same time, NICKEL developed a full range of products that treat men like men, presenting their intended use and benefits simply and truthfully, with no exaggerated claims and no dictionary needed to understand the ingredients and benefits.
Starting with the now best-selling Morning After Gel, which quickly became a must-have for Parisian models, celebrities, and nightlife regulars, the success of NICKEL has been fast and furious. The brand has become one of the key players in the men’s cosmetic industry – in 1999, its second spa opened in Le Printemps department store; in 2001, NICKEL opened the first men’s-only spa in the US in New York City; in 2003, the wave reached San Francisco, continued on to London, and is spreading far and wide with many more locations and products to come.<
NICKEL is on a world tour, and you’re invited to come along!
PUREMAN is an authorised retailer of NICKEL products.
